Yawn. UI/UX for crypto platform

About

A brand and product ecosystem built around $YAWN, a meme coin fronted by Yawn, a permanently sleepy character who missed his shot at joining the big NFT clubs and decided to build his own empire instead. We designed the full experience around him: the staking platform, the rewards dashboard, the token story, and a real-world spinoff energy drink line, all pulled together under one loud, playful visual world.

Web3
2025
Award-Winning Websites
Memorable Brand Identity
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Challenge

Most crypto sites lean hard into charts, whitepapers, and jargon that only make sense if you're already in the space, which shuts out exactly the newcomers a project like this needs. $YAWN also had a lot of moving parts to hold together: staking tiers, a rewards dashboard, tokenomics, a backstory for the mascot, and an actual physical product in the energy drink line. The site needed to explain all of it clearly while still feeling fun enough that people would want to stick around and read.

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Solution

We built the whole thing around Yawn as a character first and a token second. His story (he slept through his invite to the big NFT clubs and is now building his own thing instead) gives every section a reason to exist, from staking tiers named Tired, Sleepy, and Exhausted to rewards that mix crypto perks with plush dolls and branded merch. The staking flow and dashboard stay simple and easy to read so first-time users can follow along without friction, while bold colors, hand-drawn illustrations, and comic-style story panels keep the tone light throughout. We carried the same character, palette, and voice into the Yawn Energy drink microsite, so the token, the mascot, and the physical product all read as one brand instead of three separate ideas.

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Other case

Our design services and the industries we design for

1

Product UI/UX Design

Dashboard

Onboarding

Mobile

SaaS

MVP

Web Apps

We design complex product interfaces that users actually understand. Dashboards, onboarding flows, and core features — built for scale from day one.

2

UI engineering

UI/UX Design

Front-End Development

Design Systems

Responsive Design

Product Development

We design and develop polished digital interfaces, turning product ideas into intuitive, responsive, and production-ready experiences

3

Award-Winning Websites

Corporate websites

Landing pages

AI-powered

Premium look

High conversion

Your website will be the best in your category. We combine award-winning design with AI-powered development to ship faster than any agency you've worked with.

4

Memorable Brand Identity

Logo

Branding

Motion

Deck

Visual identity

Guidelines

A visual language that grows with your company. From first pitch deck to Series B we build brands that investors and users trust.

1

Military Tech

Branding

Visual Identity

Logo

Motion

Pitch Deck

Guidelines

Precise, reliable, mission-ready design. We build visual systems that communicate strength and trust – from first pitch to full brand rollout.

2

Game Dev

UI/UX Design

Onboarding

Mobile

Web App

MVP

We design interfaces that players and developers actually enjoy. From onboarding flows to in-game dashboards – built for performance and scale from day one.

3

Education / EdTech

Landing Page

Corporate Website

AI-powered

Premium look

High conversion

From EdTech platforms to university websites – we make education feel modern, credible, and worth clicking.

4

SaaS

Dashboard

Web App

Onboarding

AI-powered

SaaS

MVP

We design SaaS products and AI tools that people actually want to use. Complex flows, smart interfaces, zero confusion – from MVP to enterprise scale.

5

MedTech

Web App

Dashboard

Mobile

Data Visualization

UX Research

Healthcare is high-stakes. We design MedTech interfaces that are precise, trustworthy, and built around how clinicians and patients actually think.

6

Web3

NFT

Crypto

Landing page

DEX

Web app

Mobile app

We design and build Web3 products, from crypto platforms and NFT experiences to intuitive dashboards, websites, and digital ecosystems

7

AI-Powered Products

AI Platforms

Generative AI

AI Assistants

Machine Learning

AI Automation

‍

We design AI-powered products, platforms, and digital experiences that turn complex technology into intuitive, user-friendly solutions

8

Manufacturing

Industrial Software

Manufacturing Platforms

Production Management

We design digital products for manufacturing teams, turning complex operations, data, and workflows into clear, efficient interfaces

9

Sport & Wellness

Fitness Apps

Sports Platforms

Wellness Products

Health Tracking

We design digital products for sports and wellness brands, creating engaging experiences that help people stay active, motivated, and connected

10

Other

Digital agency

Corporate website

Landing Page

‍

We design and develop websites and applications for various industries and types of businesses

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Drop us a message, Anna reviews every brief personally and gets back to you within one business day. From there it's simple: we align on scope, sign the contract, and book your start date. Fast, clear, no back-and-forth.

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