SELECT YOUR

DESTINATION. . .

Make
it real

2024

Motion Design

Visual Brand Identity

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About

Make it Real is a large-scale brand that unites several sub-brands under one ecosystem – including a production company and a charity foundation.

CHALLENGE

Our task was to create a visual identity for the main Make it Real brand – one that feels bold, minimal, and flexible enough to scale across future sub-brands. The challenge was to develop a strong core system that could stay consistent while allowing space for distinct voices.

SOLUTION

We built a clean, typographically driven identity based on minimalism, a muted color palette, and structured layouts. The logo and visual system rely on stretched lettering and strict grid principles to ensure adaptability and recognition. This approach laid the foundation for future brand extensions – each sub-brand gets its own colors and tone, while preserving the structural DNA of the main brand.

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SEVEN BRANDS

The main brand uses a restrained color palette and minimalist design. In contrast, each of the 7 sub-brands has its own distinct style and color scheme, making them unique. Despite these differences, all brands share a unified typographic style, consistent visual techniques like letter expansion, and common compositional principles.

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ADAPTIVE LOGO

We designed the logo in three different forms. The horizontal version is ideal for wide formats such as banners. The vertical version works well for media like mobile screens and posters. The short version is a compact logo suitable for small spaces, such as social media avatars or small-scale printed materials.

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Case

UI/UX, SaaS Platforms & Web/Mobile Apps

2025

Ply

Remove UI

Make
it real

About

Make it Real is a large-scale brand that unites several sub-brands under one ecosystem – including a production company and a charity foundation.

CHALLENGE

SOLUTION

Ply

Neo Vision

Yawn

OCTY

Make it real

JobCannon

Plarium

Simply Contact

Procamp

EdWay

Skylight

Umami View

Sirius

#30ua

Crocs Club

The 23

ZEUSS

Numo

Umami View Site

SoloChat

Edcamp

Fastmates

Ply

Let's get down

to business

Let's get down

to business