Seatwiz. Brand identity for a travel platform
About
Seatwiz helps sports and live-event fans plan trips around major games and concerts — bringing tickets, seats, flights and the host city together into one clearer journey, from "I want to go" to "I'm actually going."
Challenge
Event travel is normally scattered across ticket sites, airlines and hotel bookings, which makes it hard for a brand to feel like a single trusted companion rather than another disconnected booking tool — Seatwiz needed an identity as energetic and social as the trips it sells.
Solution
We created a bold, fan-first brand identity — logo system, a warm orange-to-red gradient color direction, the Satoshi typeface, and a full set of brand applications — designed to feel like part of the excitement of the event itself, not just the logistics behind it. The line "We're actually going" became a recurring thread through the brand voice and visuals, reinforcing that Seatwiz turns travel planning into part of the fun.
Brand system for travel and live events
Cosmos Studio and Obriy Design Büro built a flexible visual system that scales from the travel app to billboards, merch, stadiums and travel accessories. The concept is built around shared emotions: friends traveling together, fans in the stands and the atmosphere of big events. Bright colors, motion and simple shapes help Seatwiz become a recognizable part of the fan and travel experience before the event even starts.
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