Yawn. Crypto website & staking platform design and development
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About
A brand and product ecosystem built around $YAWN, a meme coin fronted by Yawn, a permanently sleepy character who missed his shot at joining the big NFT clubs and decided to build his own empire instead. We designed the full experience around him: the staking platform, the rewards dashboard, the token story, and a real-world spinoff energy drink line, all pulled together under one loud, playful visual world.
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Challenge
Most crypto sites lean hard into charts, whitepapers, and jargon that only make sense if you're already in the space, which shuts out exactly the newcomers a project like this needs. $YAWN also had a lot of moving parts to hold together: staking tiers, a rewards dashboard, tokenomics, a backstory for the mascot, and an actual physical product in the energy drink line. The site needed to explain all of it clearly while still feeling fun enough that people would want to stick around and read.
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Solution
We built the whole thing around Yawn as a character first and a token second. His story (he slept through his invite to the big NFT clubs and is now building his own thing instead) gives every section a reason to exist, from staking tiers named Tired, Sleepy, and Exhausted to rewards that mix crypto perks with plush dolls and branded merch. The staking flow and dashboard stay simple and easy to read so first-time users can follow along without friction, while bold colors, hand-drawn illustrations, and comic-style story panels keep the tone light throughout. We carried the same character, palette, and voice into the Yawn Energy drink microsite, so the token, the mascot, and the physical product all read as one brand instead of three separate ideas.
Development and result
The crypto website and staking dashboard were developed together with our engineering partner, while our team kept the animations, characters and UI consistent during the build. The result is a Web3 landing page that explains the token, staking and the Yawn Energy product in simple language and makes the brand recognizable and attractive for newcomers to crypto.
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Our design services and the industries we design for
Product UX/UI Design
Dashboard
Onboarding
Mobile
SaaS
MVP
Web Apps
We design complex product interfaces that users actually understand. Dashboards, onboarding flows, and core features — built for scale from day one.
Frontend Development
Frontend development
React / Next.js
TypeScript
Design systems
Responsive
Product UI
Frontend development and UI engineering: React, Next.js and TypeScript interfaces, design systems in code and production-ready product UI.
Website Design
Corporate websites
Landing pages
UX/UI
Motion design
Premium look
High conversion
Award-winning website design for tech companies: strategy, UX, UI and motion design for corporate websites and landing pages that convert.
Brand Identity Design
Logo
Branding
Motion
Deck
Visual identity
Guidelines
A visual language that grows with your company. From first pitch deck to Series B we build brands that investors and users trust.
Website Development
Webflow
WordPress
React / Next.js
CMS
SEO-ready
Animation
Website development on Webflow, WordPress and React / Next.js: fast, SEO-ready marketing and corporate websites your team can edit.
Webflow Development
Webflow
Figma to Webflow
CMS
Interactions
SEO
Migration
Webflow development agency: custom Webflow websites, CMS setup, animations and Figma to Webflow builds your marketing team can edit.
Web App Development
Web apps
SaaS
MVP
React / Next.js
Dashboards
Platforms
Web app and SaaS development: product design and React / Next.js frontend in-house, backend with trusted engineering partners, from MVP to scale.
Mobile App Design
iOS
Android
Mobile UX
Onboarding
Prototyping
Design system
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Mobile app design for iOS and Android: UX/UI, onboarding, habit-building flows, social features and design systems that keep users coming back.
UX Audit
UX audit
Conversion
Retention
Usability
Accessibility
Analytics
UX audit of your website or product: we find where users get stuck and give a prioritized list of fixes to grow conversion and retention.
Defense Tech
Branding
Visual Identity
Logo
Motion
Pitch Deck
Guidelines
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UX/UI design and frontend development for defense and military tech: command and control, ISR, geospatial and mission-critical products, plus brands and websites for defense companies.
Gaming
UI/UX Design
Onboarding
Mobile
Web App
MVP
Design and development for game studios: career and recruitment websites, landing pages and brand experiences that attract players and talent.
EdTech
Landing Page
Corporate Website
AI-powered
Premium look
High conversion
EdTech design and development for learning platforms, LMS, school and teacher tools and education websites – from UX research to a launched product.
SaaS
Dashboard
Web App
Onboarding
AI-powered
SaaS
MVP
SaaS product design and development: UX research, UI design, design systems, marketing websites and frontend for B2B platforms, CRMs and dashboards.
MedTech
Web App
Dashboard
Mobile
Data Visualization
UX Research
UX/UI design for MedTech and healthcare products: clinical and desktop apps, SaaS for healthcare businesses and patient-facing interfaces that are clear and safe to use.
Web3
NFT
Crypto
Landing page
DEX
Web app
Mobile app
Web3 and crypto design and development: NFT and token launch websites, staking and DeFi dashboards, brands and characters, built with React, Next.js and Three.js.
AI Products
AI Platforms
Generative AI
AI Assistants
Machine Learning
AI Automation
UX/UI design and development for AI products: AI assistants and apps, AI-native SaaS, AI agency websites and brands for AI startups.
Wellness
Fitness Apps
Sports Platforms
Wellness Products
Health Tracking
Design and development for health and wellness brands: e-commerce and subscription websites, fitness and fasting apps, and wellness brand identities.
Other
Digital agency
Corporate website
Landing Page
We design and develop websites and applications for various industries and types of businesses
Nonprofit
Nonprofit website
NGO
Campaign site
Donations
Storytelling
WordPress
Website design and development for nonprofits, NGOs and social impact campaigns: clear storytelling, easy donations and adoption flows, and content teams can manage themselves.
B2B Services
Corporate website
B2B
IT services
Rebranding
Lead generation
WordPress
Website design and development for B2B, IT and professional services companies: corporate websites, rebrands and lead-generation sites built on WordPress, Webflow and React.
Hospitality and Travel
Brand identity
Hospitality
Travel
Private club
Hotel
Website
Brand identity, website design and development for hospitality, travel and lifestyle brands: private clubs, hotels and sleep concepts, and event travel platforms.
Start your project with Cosmos™
Drop us a message, Anna reviews every brief personally and gets back to you within one business day. From there it's simple: we align on scope, sign the contract, and book your start date. Fast, clear, no back-and-forth.
