Umami View. Marketing website for a SaaS platform for opticians
About
Umami View is an omnichannel SaaS platform that helps optometrists manage their entire IT infrastructure in one interface. Cosmos Studio designed its marketing website, explaining a complex product in simple terms with animation and a clear content structure.
Challenge
Umami View asked us to create a modern website that presents its SaaS platform simply and clearly. The main challenge was to explain a complex technology product in the language of optometrists and show the benefits of the ecosystem without overloading users with information.
From chaos to structure
A key design idea was to visualize the shift from chaotic workflows to one organized system. With animation we showed how Umami View brings many tools and data sources together into one convenient digital ecosystem.
Works on any device
We highlighted the platform’s main advantage – access from any device. Smooth transitions between the desktop, tablet and mobile versions of the site show users that they can work with Umami View anywhere and at any time.
Blog cover template
For the platform’s blog we created a universal cover system with safe zones and composition rules, so the team can produce new content quickly while keeping a consistent, recognizable brand style.
Results
We delivered a modern marketing website that clearly shows what the SaaS platform can do and helps prospects quickly see its value. Our team also developed the website on WordPress, so the Umami View team can publish pages and blog posts on its own. Thoughtful UX, animation and a clear content structure turned the site into an effective tool for product presentation and brand growth.
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